Brian Smith: How To Build A Global Brand & Sell Your Business For Millions
Chatting With Champions Podcast Interview #72. Tyler Basu and Brian Smith “How To Build A Global Brand & Sell Your Business For Millions”
Brian Smith is the Founder of the world famous UGG Australia Brand. Graduating in 1978 as a Chartered Accountant in Australia, Brian moved to California looking for the next big opportunity to bring back to Australia. With only $500 in capital, he imported boot samples and over the next seventeen years built the UGG Australia brand into a multi-million dollar international enterprise. He sold the company in 1995 and the brand has continued to grow to exceed a billion dollars in annual sales for the past three years.
Brian is one of the most sought after International business leaders in the country today. He is committed to teaching entrepreneurs how to leverage their most precious assets from within, and to recognize and pursue their passions to create a fulfilling and successful life. He is also the author of the new book The Birth of a Brand – Launching Your Entrepreneurial Passion and Soul
Visit Brian’s website: www.briansmithspeaker.com
Topics discussed in this interview:
- Brian’s background prior to becoming an entrepreneur
- How he built a company worth millions starting with only $500
- Brian faced and how he overcame them
- Advice on marketing, branding, and choosing the right niche
- Why he decided to sell the company after 17 years
- Key concepts from his new book
- Brian’s definition of success
- Advice for aspiring entrepreneurs
- The Birth of a Brand by Brian Smith
- You can’t give birth to adults.
- The only way for a tadpole to become a frog is to live every day happily as a tadpole.
- As long as you’re doing everything right, every day of the year, eventually the success is going to come.
- My character is like a serial entrepreneur. I love starting and building companies. I have a very hard time working in a corporate environment.
- Your most disappointing disappointments become your greatest blessings.
- To be a really good entrepreneur you have to have a certain amount of ignorance because if you knew how hard it was going to be you’d never start.
- Who is the lowest hanging fruit as far as customers go? Who are the easiest to get to? It doesn’t have to be the biggest market. Find the ones who are going to take it on and be the first true believers.
- You don’t have to know where you’re going when you start out. The minute you start on your path, the universe conspires to work with you.
- The information you need is always there for you, but you have to learn how to tune in. The only way to tune in is to be really focused on your problem and how you want a solution.
- If you really think that what you have is of benefit to other people, then stick with it.