Luke Aulin: How To Get Over 200 Customers And Become Profitable Your First Year In Business
Chatting With Champions Podcast Interview #82. Tyler Basu and Luke Aulin “How To Get Over 200 Customers And Become Profitable Your First Year In Business”
Luke Aulin is an intrapreneur turned entrepreneur. He’s traveled to over 60 countries in his life and in between these adventures, he’s built two multi-million dollar businesses.
His most recent business, an integrated digital marketing solutions company called RTOWN has grown from 0-14 employees and retained over 200 customers in its first year. Their mission is to help 10,000 local businesses each increase their revenues by $1,000,000.
Visit Luke’s website: www.rtown.ca
Topics discussed in this interview:
- Luke’s background and early experiences in business
- The process of starting and growing RTOWN
- Challenges entrepreneurs face and how to overcome them
- How to find and retain your ideal customers
- How to build a strong team that aligns with your core values and mission
- Common mistakes business owners make with their digital marketing strategy
- Luke’s definition of success
- Advice for aspiring entrepreneurs
- The Lean Startup by Eric Ries
- Mastering the Rockefeller Habits by Verne Harnish
- Built To Sell by John Warrilow
- One of the biggest challenges with entrepreneurship is dealing with the emotional cycles, the high highs and the low lows.
- The real competitive advantage today is culture – building a highly aligned team around a very strict set of principles.
- No matter how early stage your company is, really focus on your purpose and make sure it’s clear why you’re doing what you’re doing.
- One of the things we did that is going to catapult our growth even further was sit down and define who our ideal customer is. Who are they? Why do they need us? How are we helping them?
- Every decision that you make, and that your team ends up having to make without you there, has to be made knowing who you’re serving.
- The customer today does not want to be advertised to. They want to be engaged. They want to form a real relationship. Marketing today is not a push, it’s all about engagement.
- A key strength that helps propel a business forward is knowing where you’re weak and where you’re strong, and deciding where to put your energy.
- There’s a tendency for entrepreneurs to want to say yes to everything. Get good at saying no to things and that’s what’s going to catapult your business forward.