Matt Astifan: Social Media Marketing Strategies For Entrepreneurs

Chatting With Champions Podcast Interview #53. Tyler Basu and Matt Astifan “Social Media Marketing Strategies For Entrepreneurs”

Matt Astifan | How To Write, Publish & Market A Bestselling Book | Chatting With Champions Matt Astifan is an entrepreneur, social media expert and Founder of Web Friendly. He has been teaching business professionals how to untangle the complex world of social media since 2009. In 2012 he shifted his focus to work exclusively with social media consultants in the field of brand marketing to enable them to help small to large businesses generate leads, sales and brand exposure using popular platforms like Facebook, LinkedIn, YouTube, and Twitter.

Matt’s staple program the Social Media Director Certification Program has certified over 80 people as Social Media Directors that now help hundreds of businesses profit from social media. He’s consulted for companies like Enerex Natural Supplements, Tim Hortons, Young Drivers Of Canada & Langara College, among many others.

Matt is also the organizer of the Internet Masterminds Meetup Group, a business and networking group that meets on a weekly basis in Vancouver, BC.

Visit Matt’s website:


Topics discussed in this interview:

  • Matt’s background prior to becoming an entrepreneur
  • Process of starting and growing his social media consulting business
  • Challenges entrepreneurs face and how to overcome those challenges
  • Important lessons learned about internet marketing and social media
  • Fundamental principles of successful social media marketing
  • Common mistakes entrepreneurs make when marketing online
  • Popular platforms for entrepreneurs and future trends in social media
  • Matt’s definition of success
  • Advice for aspiring entrepreneurs

Resources mentioned: