Susan Baroncini-Moe: Building A Business & Achieving Success On Your Own Terms

Chatting With Champions Podcast Interview #70. Tyler Basu and Susan Baroncini-Moe “Building A Business & Achieving Success On Your Own Terms”

Susan Baroncini-Moe | Building A Business & Achieving Success On Your Own Terms | Chatting With Champions Susan Baroncini-Moe is the CEO of the digital marketing firm Business In Blue Jeans, and the author of the bestselling book Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style.

She was recently named one of Online Marketing Institute’s Top 40 Digital Marketers of 2014. She regularly speaks to audiences of all sizes and has shared the stage with business giants like Michael E. Gerber, Bob Burg, and Larry Winget, among others. Her blog has been listed as one of the best blogs for entrepreneurs and business owners.

She’s been featured in Redbook Magazine, USA Today, MSN Living, Investor’s Business Daily, Yahoo Finance, and American Express Open Forum, and she even held the Guinness World Records® title for the world’s longest uninterrupted live webcast for two and a half years.

Visit Susan’s website:


Topics discussed in this interview:

  • Susan’s background prior to starting her own business
  • Why she left the corporate world to become an entrepreneur
  • The process of starting and growing her business
  • Challenges business owners face today when marketing online
  • Mistakes to avoid when engaging your target market online
  • Challenges entrepreneurs face and how to overcome them
  • Key concepts from her book Business in Blue Jeans
  • How to structure your business to accommodate your lifestyle
  • Susan’s definition of success
  • Advice for aspiring entrepreneurs


Resources mentioned:


Key quotes:

  • The biggest challenge in marketing online for any business is understanding what the heck to do.
  • Digital marketing is this wonderful set of tools, but if you don’t have the people on your team who can do it, and who understand what it is and how it all works, it’s a huge challenge.
  • The smartest thing any business owner can do is to have super strong clarity around who their target market is, because once you know that, that is the linchpin for everything else.
  • If you know who your target market is, then you should know them well enough to know where they’re hanging out online. 
  • Mental baggage that says you can’t or you shouldn’t, or if you fail you’re terrible – all of those mental messages and negative ideas can really get in your way as an entrepreneur and can sabotage you before you even get started.
  • Figure out what life you want, what you want your life to look like, and then create a business that makes that happen. The last thing you want to do is create a business that makes you miserable.
  • Whether you’re a success or you’re not, wherever you are in your journey, you’re going to face challenges.
  • The thing that distinguishes someone who is a successful business owner from someone who isn’t is that the successful business owner will feel the fear but do thing anyway.
  • If you want to be a success, feel the fear – go ahead, be afraid. We are all afraid at different times. You have to feel that fear and do the thing anyway because that fear is not going to go away. So don’t let it stop you.
  • What do you want your life to look like? What do you want your daily life to be? Once you know what that is, you can figure out a plan to get there.
  • You don’t have to be pushing your business all the time. You don’t have to be selling all the time. What you really have to do is look for ways to give. It is through that giving that sales organically happen.
  • The higher level you get to, the more you want more out of life than just the financial and personal rewards that come from being successful. As you achieve that level you realize that you have not just an obligation but a desire to give back.